The Brief
WEBCAST needed a marketing campaign built to give an independent horror feature a real shot at an audience, without a studio budget or a built-in fanbase behind it. The brief was really a challenge: create a campaign compelling enough to cut through, drive genuine trailer views, and put the film in front of distributors worth working with.

The Concept
The campaign was built around strong visual identity and a trailer designed to hook a horror audience fast, leaning into the film’s tone and genre cues rather than trying to be everything to everyone. Every asset, poster, trailer, social content, was designed to work as a single cohesive push, giving the film a consistent, recognisable presence wherever an audience encountered it. The strategy paid off: the campaign caught the attention of distributors, leading to distribution through both Amazon and Troma.

The Result
The trailer passed over a million views, and the film went on to reach 500,000+ views through distribution on Amazon and Troma, a result far beyond what most independent features achieve without major studio backing.