The Brief
BT needed a series of business phone manuals redesigned from the ground up, new imagery, new layout, and a fresh design pass, all while staying strictly within BT’s existing brand guidelines. The challenge was to make the manuals clearer and more usable without straying outside the visual boundaries a brand like BT requires.

The Concept
The redesign worked within BT’s established brand system, colours, typography, and tone, while rebuilding the manuals’ imagery and layout to improve clarity and usability. Each manual was restructured so that instructions were easier to scan and follow, supported by new custom imagery designed to guide the reader step by step rather than simply illustrate the page. The result was a manual series that felt unmistakably BT, but easier to actually use.

The Result
The finished manuals gave BT a consistent, on-brand set of documentation that improved clarity for business customers while staying fully compliant with brand guidelines throughout.