Client Brief: The client wanted to explore a new market research approach using a story-led, game-like environment to engage consumers.
Creative Approach: Starting with sketches, the design was then developed in Illustrator for shapes and layout, and finalized in Photoshop for lighting and shadow effects.
Challenges and Solutions: Balancing the light and dark elements to create a slightly sinister cave-like atmosphere, while ensuring the lit elements guided the user journey effectively.
Outcome: The final design met the client’s expectations and provided an engaging and visually compelling experience.
